Creating Ideas

Mind Map:

In groups we had to come up with ideas about making an Olympic advert campaign for the 2012 London Olympics and the nations all coming together, so we started off by making a mind map to do with the Olympics.

Olympic Campaign Adverts:

I like this advert as it represents Britain with the lions and colour on the Olympic medal. The designer has made this advert look very posh and sleek by creating this clean design that has been kept very minimalistic but still keeping it's appeal to the viewer with the clean graphics that have been represented.

I like this advert because it's basic yet appealing, it gets straight to the point  in what it's trying to promote which is the Olympics. I love the way the designer has took a simple text and the Olympic logo turning it into something unique by using the colour the colour of the logo to create this swoosh effect of colour flowing through the text and has made it look as though it's flowing in and out through the text which makes this piece very eye catching.

This is one of my favourite ad campaign for the Olympic as it's to promote the Olympics itself but also to promote Durex as a company.  Durex has used the shape of their condoms to their benefit as they're round like the rings of the Olympic logo so they've took this on board made the rings of the logo look like condoms that are connected together. The design is simple and that is all this needs to be, because the rings clearly indicate the Olympics and the condoms clearly represent the company along with their logo in the top corner. This design also has a humour about it with a sexual innuendo that can be linked with the Olympics because of a quote from Usain Bolt who is one of the Olympics biggest stars, the quote "not every man wants to be the fastest in the world" coming from Usain Bolt is hilarious because he's the fastest man on the track but the quote is suggesting something more sinister linking to the bedroom which ties in with the whole Durex safe sex campaign.

Once we had put our ideas on to a mind map, we each made a mood board to do with a topic within the mind map. So I did mine on the games held at the Olympics.

After our ideas generation we decided that we would in corporate the 5 rings of the Olympic sign in to 5 different images of different London attractions e.g. Big Ben, London Eye, London Underground etc. We also came up with the slogan ''Lets Unite'' which would be on each of the posters for the ad campaign to go with the whole subject of unity across the globe.