Research

Toyota Hilux TV Advert:

I think this advert is a good idea because it keeps the watcher entertained throughout the advert whilst also getting it's message across, I like the concept of the 4x4 going through all natural terrains and then all of a sudden it's brings in the surreal of a hog that fire breathes, wears armour and rides a motorbike which also brings a bit of a funny aspect to the advert whilst still keeping to the point of the advert saying that the Toyota Hilux is a very reliable, strong 4x4. At the end of the advert they use comedy again to get the point across through the random monkey that is in the car, but the only thing I found bad about the advert is the text and at the end isn't left on the screen long enough and I found it hard to read in time that it's on there.

Heineken Advert:

I think this makes a good advert due to the irony in it where the women open up the walk in warddrobe and go crazy about shoes and clothes stereotyping that all women think about is shoes, clothes, shopping etc. But then it changes the scene and then the mean open up a walk in fridge to find thousands of Heineken which emphasises the stereotype that men love beer, which in turn gives the advert a sense of humour about it making the viewer more likely to buy the beer. The only flaw I see in the advert is that it might detour women from buying this drink as it is shown as a mans drink as only the men are the ones going crazy over the beer.


Mentos Advert:

I think this advert is good because it uses humour once again to attract the viewers attention, when he breathes at the dog the dog despises him, but the he takes the mento and the dog makes a move on him which makes the advert funny by making it ridiculous and completely unnatural which will appeal to many peoples sense of humor, but the advert does have a downside because women are sometimes referred to as dogs and he attracts a real dog which may come across as calling girls dogs as the mento was meant to attract the woman.

Nike Web Banner:

In this banner advertisement 2 shoes are merged together to be made to look like a snake which is really appealing as you don't know what it is when you first look at it, but then it eventually changes into what the advertisement is all about; designing your own pair of Nikes'. The advertisements text also catches your eye because the background colour are dark and the writing is a bright red and white. So this banner advertisement is a very effective piece of advertising because I don't see any bad points to it, apart from the fact that they've used some disgusting colours on the shoe, but that is only because they're showing the viewer that you can basically make your shoe whatever colour you want.

Magazine Advertisement:

I think this magazine advert has a very good colour contrast and depth as the clouds fade in to the ground which is very appealing, I also like the way they've edited the text making it look grungy and then when you see the characters with the weapons it all sort puts the image together to create a sense of corruption and violence.

Guerilla Advert:

This guerilla advert is effective in getting it's message across, as it's telling you to take a break from the sun but the artist uses the sunlight shown in to the picture to create the message out of the shade created by the sign post that portrays the message, hinting that you shouldn't stay out in the sun for long and use the shade to hide from it. The only thing this advert doesn't do is give the reason why you shouldn't stay out in the sun, but most people are aware of the dangers so it doesn't really make the advert a bad design as it still portrays the right message that you shouldn't stay out in the sun for too long.